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CRM - Customer Relationship Management
Customer Relationship Management (CRM) is the ability to track and manage your current and prospective customers. CRM software encompasses all aspects of communication your organization has between its customers and your various departments such as sales, service, and marketing.
Every customer interaction is another opportunity to reinforce customer service, improve retention, build loyalty, obtain another sale and strengthen your brand.
There are many benefits which can be obtained from an effective, integrated Customer Relationship Management approach, including
- Reduced costs
- Increased customer satisfaction
- Ensuring that the focus is on the customer, not internal processes
- Increased customer base
- Maximization of opportunities (referral, follow up, tracking etc)
- Identify weak aspects in your customer management process
- Lead tracking which results to reports on lead success rates
- Customer self management
Linear Method has helped many organizations to strategically plan and develop solutions which become the backbone of their customer acquisition, management and retention strategies. This helps foster loyal, profitable and efficient customer relationships.
Contact us to learn more about CRM options that will work for your business.